Want to finally create consistent income growth?
Hi, Dan here...
In the last 5 years I've spoken with thousands of business owners, online in the group, offline at events and 121 during coaching and consulting calls.
At the last count I've racked up 3000ish turbo calls.
Not bad hey?
Talking to so many entrepreneurs gives insights into what's really going on.
Behind the surface.
Behind the smiling selfies.
Behind the "I'm fine" and "Everything's heading in the right direction"
Because these calls are short, sharp and above all safe.
I get to hear the real story.
And see the patterns that come up.
The problem I have seen time and time again is that many people pick the wrong ‘path’; ultimately ending up unhappy, tired, overworked, stressed and severely lacking in time, energy and money. Their dream ends up in tatters.
At the moment it seems there is an epidemic of entrepreneurs who have gone adrift.
So many tell me they are struggling with clarity, going unheard, and struggling to gain traction and keep it.
Have a great month and think they've finally cracked it only to be back down the following month wondering what the hell went wrong.
It's not just cash flow.
Those numbers on the screen mean something.
More likes, comments, shares and most importantly sales feels good.
It makes you feel confident, liked, influential and secure.
When they go down - all the doubts creep in.
Maybe it's me?
Am I pricing too high?
Should I scrap that offer and try something different?
What should I be putting out?
No wonder it feels like an emotional rollercoaster.
If that wasn't dizzying enough, you then face a newsfeed flooded with conflicting advice from every man and his dog.
Experts in business and marketing regardless of whether or not they've ever actually run a fucking business in their lives!
Each with their own methods, must-follow systems and platform of choice that you absolutely positively won't succeed without.
Bollocks!
No wonder I speak to so many entrepreneurs who are crying out for clarity and beating themselves up over the fact they can't quite figure out how to win the game.
Is there some secret thing only gurus know on how to beat the game?
Is there fuck!
Too many people think I shouldn't share so much.
They think that it should be kept behind curtains and paywalls.
Give the minimum so that people are forced to buy before they can get any value.
Thing is - I don't need people to buy.
If you do, great!
If not, enjoy what's available.
One thing I'm proud of is the fact that I'm often told the free stuff I put out is better that other people's paid things.
And that's something that isn't going to change any time soon.
With that in mind I want to demystify the whole entrepreneurship and online marketing thing right here in this email.
So you end it with the clarity you need to move forward in your business and pull yourself out of that cycle of frustration.
There's only 3 things you need to worry about
- Figure out what you need to do based on where you're at now
- Take focused action consistently
- Put the checks and balances in place to ensure what you're doing is going to get the results you want
Too often people overcomplicate the fuck out of things.
Try to do all of the things at once leaving them with shitty results from a dozen different things instead of doing the thing they need to do - and only that thing - until it gets results.
So
I'm gonna walk you through all of the things you need to do in order.
When you get to one you've not yet got nailed - that's where you need to focus.
It's honestly as simple as that.
1. Message
Figure out your message so that you can create powerful content that moves people to action. If you have a weak confused message, nobody will know what you do and if they do know what you do, they won't want to buy it from you.
Why?
If you don't have a strong message...
They won't know what's different about you. They won't know why you're the one to get them results. They won't really like you. They won't think your skills and expertise have much value at all.
How you figure it out?
Go in depth into your story. How you got to where you're at, what drives you, who your ideal clients are.
This forms your Core Story.
And this is something we spent a whole month on in Espresso- walking through it step by step. Those who participated honed their message day by day creating stronger content that drew more engagement and enquiries. It could be sold as a standalone training along with a handful of others we have.
Create and Launch Your Digital Product and Social Media Domination to name a couple of them Members can get access to it in the EWD vault absolutely free as part of their membership.
2. Audience
If you've spent forever piddling around with things like ClickFunnels, creating lead magnets and thinking up different products and services yet don't have an audience - is it any wonder that you're making a few sales here and there but nothing really substantial?
I can't stress how important it is to get an audience together.
Seriously. Who are you going to sell to if you don't have one?
Where you find them is up to you.
Pick an option learn the ins and outs and stick to it.
Pretty much all platforms work
Facebook, LinkedIn, Instagram, ads etc
Some lend themselves more favourably to certain types of business yet the one you can stick to is the one you're going to get results from. Do you think I built one of the most highly engaged Facebook groups by half arsing and showing up just some of the time? Exactly!
Consistency separates the winners from the losers.
3. Offer
Want to make sales?
Find what people want and give it to them.
It ain't rocket science.
Place where people trip up?
Overthinking and under confidence.
Pricing themselves into the ground and then stacking so many things in to make sure it's absolutely definitely a good deal that they end up making hardly anything.
Chopping and changing between offers never giving any of them long enough to prove themselves a winner.
And when they do know what they are putting out there, the copy isn't strong enough to lead people towards buying.
4. Sales
Time to nail your sales process whether that's done via calls, webinars, sales copy or something entirely different.
At this point you're reaching plenty of people who love you, what you do and want to get more of it.
As with everything, the more you do it, the better you get.
If you've got a blueprint to to follow so you've got all of your bases covered, know what to say and when to say it, you can really shortcut your progress and up your close rate fast.
5. Systems
Finally it's time to start putting systems in place.
I see the BS you've been told where systems solve everything
More often than not, they're a distraction.
If you've not nailed the above - you've got no business putting systems in place.
Why the fuck would you want to make your business more effective at getting it wrong?!?!
Systems are there to make things easier for you- not harder.
Take some of the strain once your business and offer is proven and you've got enough going on that you need to have systems in place to manage it.
That's it.
Possible to go it alone, figure out what works and what's BS whilst staying on track, motivated and moving forward?
Maybe
If you get lucky along the way and you don't mind going the slow painful route.
Given the choice - it that really what you want?
There is an alternative.
An alternative where you don't have to be stuck in a swirl of conflicting information and advice not knowing where to turn.
An alternative where you have everything you need, all in one place - forever - so you can cherry pick the strategies and systems you need based on exactly where you're at now.
An alternative where you get complete support, guidance and accountability so that you can implement with confidence and stay focused on getting shit done.
That alternative is Espresso with Dan.
I don't talk about it enough.
Reason being? I don't have to
It started with quarterly openings back in 2016.
Then we had a little problem with those.
People just didn't want to leave.
The retention rate for Espresso is quite frankly ridiculous.
Where most online membership groups keep members for 6-9 months
It's not uncommon for members of EWD to stay for 2 years or more.
A testament to the impact being in the group has.
Opening quarterly would have meant having too many people in there because we like to keep it close knit and personal.
Problem is, it's left a lot of you not even knowing what EWD is and how you can get access.
That's on me.
So, here's what it's all about.
Espresso is a membership for entrepreneurs who are committed to getting shit done.
The core of it is The Vault.
Over 300 hours of training's on pretty much any topic you can think of.
Whatever you need. Whenever you need it.
It's right there in the vault.
Want to grow an engaged Facebook group full of people who want what you have to offer - we got it
Want to get past those nerves and confidently close deals on the phone - yup, in the vault
Want to get on stage, write a book and deliver your very own online course - we got ALL of that
...and so much more
If we don't have it? We'll get it scheduled and bring in a true expert where needed.
Outside of the vault - all the action happens in the Facebook group.
This is the place where you can get rapid answers to the issues you're facing, connect with experts who have the knowledge and skills to support you and participate in live coaching, challenges, and accountability.
As I mentioned before we keep the group small.
This is so you can get the personal attention and become a real part of the community.
Some people just want to gete a bunch of members paying them month after month regardless of whether they participate and get anything out of it.
We're different.
We want you making progress, taking action and getting big results.
For this reason we run with a flexi structure.
Just enough structure to keep you on track and focused with enough flexibility to adapt to members needs and provide the freedom us entrepreneuers need to grow.
It's all about implementation.
Regular features within the month are Hotseats and Get Shit Done zoom calls.
The hotseats are live coaching calls where myself ands the team will get you unstuck fast by solving your most pressing issue.
The Get Shit Done calls are virtual co-working sessions designed to get maximum productivity and make big leaps fast.
We've been going for over 3 years now and over that time we've figured out exactly what works.
Of course I'm going to tell you it's good.
So instead of me telling you how awesome everything is, here's what members think
I dropped a post into Coffee a while back inviting EWD members to say what they thought about it.
I was overwhelmed with the comments.
They headed over in droves.
Here's what a couple of them had to say...
“EWD is a whirlwind of information and activity there really is everything you need in one place.
Filled up with positivity, fun, dirty jokes and meme it make getting the best out of yourself fun.
When I joined I was a little lost in all aspects of my life really. Was pushing forward but not really knowing what or why I was doing it. Fuelled by stubbornness and inability to admit defeat.
After a few weeks in the group and going through the 'core story' training I realised that I was what was holding me back.
So I asked for help in the group and got pointed to a few people who could help. Each one of them took time to speak with me and find out exactly what I needed.
What happend (sic) next literally changed my life forever. I had been struggling with depression and serious lack of self value after a trauma in my childhood.
After a few sessions I was literally a changed man. I had belief in myself and a knew what I wanted out of life for the first time I can remember.
The group and everyone in it then helped me maintain that momentum. I was taking part in the live zoom coaching sessions (worth the yearly fee on its own), the sessions from Dexter and the training in the vault.
In about 4-5 months I had gone from a individual who felt they had no self worth to transforming my business (or Covid pivot if you are wanky) getting engaged and knowing that if I keep showing up and working I will get where I want to go with this group around me.
You will join the group for Dan.. but it is the people in the group that will make you want to stay.
Special love to Mark Simpson, Leah Butler Smith and Tega 'the pantsnake' Digebe for taking time to help me during my short but amazing time in the group.
” - Christopher Ballard"
That right there is the Espresso effect.
Now, here's the thing.
It's been a good 11-12 months since it was last open. We don't open up often.
Yes, there's been a couple of small openings here and there.
Filling the space of those who've graduated from EWD and moved on.
Beyond that, we simply don't let people in.
And that's why it is crucial you act now if you are thinking this is for you.
There's no telling how long it will be until you get another opportunity.
